Google+ was launched in 2011 as Google’s answer to the rising popularity of social media platforms. With aims to connect users in a more targeted and efficient way, it offered features such as Circles and Hangouts. However, despite Google’s massive user base, Google+ struggled to gain traction and failed to attract significant numbers of active users compared to competitors like Facebook and Twitter. Issues like the lack of a distinctive selling point, privacy concerns, and limited third-party integration contributed to its eventual shutdown in April 2019. Despite its failure, Google+ played a pivotal role in shaping future Google products and services.#22#