Google+ was launched in 2011 as an ambitious attempt by Google to revolutionize the social media space. Boasting unique features like Circles for organizing connections and Hangouts for video calls, it aimed to provide users with a more personalized and interactive networking experience. However, despite high expectations, Google+ failed to grab the attention of as many users as Facebook did. Lack of strong differentiation and concerns over data privacy were among the reasons behind its decline. In 2019, Google officially announced the shutdown of Google+, marking the end of its journey as a failed competitor in the social media world.#22#