Google+ was launched by tech giant Google with much anticipation in 2011. Designed as a rival to Facebook, the platform initially attracted attention and gained a significant number of users. However, it soon faced challenges that ultimately led to its demise. One of the main reasons for its decline was the lack of user engagement compared to its competitors. Despite Google’s efforts to integrate the platform with its other services, such as Gmail and YouTube, users failed to develop a strong connection with Google+. Another factor that played a role in its downfall was the emergence of other dominant social networking platforms, like Instagram and Snapchat, that offered unique features not found in Google+. Ultimately, in 2019, Google announced the shutdown of Google+ due to low user adoption and a data breach. The rise and fall of Google+ serves as a reminder that even with the backing of a tech giant, a successful social networking platform requires extensive user engagement and a unique value proposition to thrive in a competitive market.#22#