Google+ was launched in 2011 as Google’s ambitious attempt to compete with other social networking giants like Facebook and Twitter. With a range of innovative features and seamless integration with other Google services, it had the potential to emerge as a major player in the online communities landscape. However, despite strong initial buzz, the platform failed to gain widespread adoption, struggling to compete with established players. Privacy concerns, lack of user engagement, and a complex interface were among the key reasons for its downfall. In 2019, Google officially announced the shutdown of Google+, serving as a reminder of the ever-evolving nature of technology and the challenges of building successful social networking platforms.#22#